Portrait of Rinku Bhadra

Product Marketing
Life Sciences · Diagnostics

Rinku Bhadra

Turning complex science into launches that move customers to action.

Product marketer with 7+ years in life-science technologies: genomics, microarray instruments, oncology diagnostics, and IVD antibody-based solutions, across integrated hardware, reagent and software portfolios.

GenomicsOncologyImmunohistochemistryMedical devicesNPI launchOmnichannel campaignsKOL managementFDA/ISO regulated
Connect on LinkedIn → See my work ↓ San Francisco Bay Area
Array RB-202612 × 8
DAB Hematoxylin Cy5
A01 · About

Science and storytelling, aimed at revenue

My career is built on one core skill: translating complex scientific and technical concepts into compelling, commercially effective stories.

At Thermo Fisher Scientific I led NPI launch execution for the SwiftArrayStudio Microarray Analyzer, an integrated high-throughput microarray instrument platform, and owned marketing for oncology and hematology solutions including CytoScan HD Accel, Axiom PangenomiX Array and BloodGenomiX Array.

At Diagnostic BioSystems I built go-to-market strategies for IHC antibody-based diagnostic reagents, managed KOL relationships and speaker contracts, and ran monthly cancer awareness campaigns that connected clinical science with patient and caregiver communities.

I care about marketing that does more than inform: it should contribute directly to revenue and to patient outcomes. I'm currently exploring Senior Product Marketing and Marketing Communications roles in life sciences, pharma, biotech and healthcare technology.

B01 · Impact

Results from recent campaigns

72%

of webinar registrations for the CytoScan HD Accel NPI launch came from my integrated social and email campaigns.

Thermo Fisher
+50%

web traffic in the first month after rebuilding the architecture of 35+ Agrigenomics webpages.

Thermo Fisher
10×

organic follower growth in three months for the HighLighter 360 launch, with no paid media.

Diagnostic BioSystems
90+

countries now sell the HighLighter 360, up from about 66 at launch. It is now the company's flagship instrument.

Diagnostic BioSystems
C01 · Launches

Launches and case studies

Global NPI launch · Instrument

SwiftArrayStudio Microarray Analyzer

Led the global launch of an integrated high-throughput microarray platform combining instrument, consumables and software. Owned positioning and messaging, launch collateral, sales enablement and agency management.

  • 7solid leads from the launch tradeshow, with 5 converting into active opportunities within two months.
  • 5+units sold by quarter end, exceeding the initial sales target of 5 units, with 2 more units in the pipeline.
Title slide of the SwiftArrayStudio case studyRead the case studyPDF · 8 slides →
Web · Customer journey · Agrigenomics

Agrigenomics Digital Customer Journey

Mapped where breeders and scientists dropped off, then rebuilt 35+ standalone pages into one guided path that leads with application value and keeps full technical depth one click away.

  • +50%web traffic within the first month.
  • ~6 minspent per page, with visitors moving deeper into the experience: better product discoverability and top-of-funnel engagement.
  • −50%bounce rate across the pages.
Title slide of the Agrigenomics case studyRead the case studyPDF · 8 slides →
CE-marked IVD medical device · International

DBS HighLighter 360 Autostainer

Sole marketing lead for the worldwide launch through distributors. Built the product identity from scratch with a two-level value proposition: reproducible staining for pathologists, cost per slide for lab administrators.

  • Day 1sales beat all targets.
  • 10×social audience growth in three months through organic digital.
  • 90+countries today, up from about 66 at launch.
Title slide of the HighLighter 360 case studyRead the case studyPDF · 8 slides →
NPI launch · Oncology

CytoScan HD Accel

Ran the integrated social media and email program behind the launch webinar for this copy number analysis solution.

  • 72%of webinar registrations came from the social and email campaigns.

Also marketed

Axiom PangenomiX ArrayBloodGenomiX ArrayIHC diagnostic antibodies & reagents
C02 · Collateral

Brochures and flyers

First page of DBS HighLighter 360 Autostainer IVD instrument · Brochure

DBS HighLighter 360 Autostainer

Launch brochure for the CE-marked autostainer: automation from baking to counterstain, on-board antigen retrieval, RFID-tagged detection kits and low cost per slide.

Open PDF · 4 pages, 4.6 MB →
First page of SALL4 Antibody IVD antibody · Launch sheet

SALL4 Antibody

Launch sheet for the SALL4 mouse monoclonal (clone 6E3), positioned as a nuclear marker for germ cell tumors with the clinical rationale and literature behind it.

Open PDF · 1 page, 2.3 MB →
First page of Pancreatic Cancer Markers Awareness campaign · Panel brochure

Pancreatic Cancer Markers

Panel brochure for Pancreatic Cancer Awareness Month featuring Smad4, β-Catenin, E-Cadherin, Pancreatic Polypeptide and Chromogranin A, with a marker expression table.

Open PDF · 3 pages, 13.8 MB →
IVD ancillary · Flyer

ImmunoHisto-Sealer

Product flyer for a patented IHC slide sealer, using side-by-side stained sections to show preserved morphology and stain quality.

C03 · Portfolio

Campaign creative and content

Social post · Copy numberSingle del/dup detection
Webinar promotionPrecision Health: Moving from Concept to Practice
Webinar promotionMillion Veteran Program and mtDNA-CN webinar
Scientist spotlight · NewsletterExpanding genetic disease testing in Korea
Scientist spotlight · NewsletterUnderstanding the feline genome with microarrays
Reproductive health · ContentCarrier screening test consolidation
Design & illustration

The Haunted House: Hidden Object Adventure

Original concept art for a hidden object adventure game, combining a Victorian mansion, moonlit woods and a ghostly figure into one atmospheric scene.

First Prize · Concept Art · Ohlone College
D01 · Experience

Where I've worked

Nov 2021 – Present

Product Marketing Specialist, Genetic Sciences – Microarray

Thermo Fisher Scientific · Santa Clara, CA

  • Developed and managed marketing collateral, technical content and promotional materials.
  • Kept brand messaging consistent across channels to support global product launches.
  • Executed marketing campaigns with global and regional teams to raise product visibility and grow pipeline.
Jan 2018 – Oct 2021

Diagnostic BioSystems

Pleasanton, CA

Product Marketing & Communications Manager

May 2019 – Oct 2021

  • Promoted immunohistochemistry reagents and diagnostic antibodies with customers and distributors.
  • Ran website content and social campaigns, achieving 10× organic follower growth.
  • Led product launches and go-to-market strategy for brand consistency and market penetration.

Website and Digital Content Manager

Jan 2018 – May 2019

Managed website content and visual updates, designing graphics, banners and blog posts that strengthened brand identity.

Oct 2007 – Dec 2015

Founder & Creative Director

WebNovices LLC · Fremont, CA

  • Co-founded and led a profitable web design and development company serving individuals and small to mid-sized businesses.
  • Directed projects end to end, from discovery and proposals through wireframes, prototypes, design and launch.
E01 · Capabilities

What I bring to every role

Life-science domain depth across genomics, oncology, hematology, IHC and IVD diagnostics

Hands-on content: emails, blogs, brochures, web pages, video scripts, application notes

End-to-end NPI ownership across instrument, reagent and software portfolios

KOL engagement, speaker programs and HCP-facing educational content

Data-driven campaign optimization with web behavior insights

Cross-functional leadership with Sales, Medical Affairs, Regulatory (MLR), R&D and creative teams

ToolkitAdobe AnalyticsPower BIHubSpotAdobe PhotoshopGamma
F01 · Recommendations

What colleagues say

"Rinku is very professional at any project given to her. She is a very hard working and creative person and works well with all groups involved. She would be a great asset for any company."

Simi NarindraySupply Chain Manager, Diagnostic BioSystems

"A professional who shines for her talent and ability, with extensive knowledge and great experience. Very dedicated to her work and very creative with evident results."

Alejandro HerreraDirector of Sales, Latin America
G01 · Background

Education and recognition

Education

  • MA, EconomicsUniversity at Buffalo
  • Integrated MarketingUC Irvine
  • Multimedia and Graphic ArtsOhlone College · Certificate

Awards

  • Best of ShowMultimedia and Graphic Arts Festival, Ohlone College
  • First Prize, Concept ArtMultimedia and Graphic Arts Festival, Ohlone College

Volunteering & languages

  • Key Indicators ResearcherSustainable San Mateo County
  • Communications, Grant Writing & Web DevelopmentSan Francisco International Program
  • Bengali · HindiNative or bilingual proficiency
H01 · Contact

Launching something in life sciences? Let's talk.

Open to Senior Product Marketing and Marketing Communications roles in life sciences, pharma, biotech and healthcare technology.

Message me on LinkedIn →